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    • Home
    • THE DESIGNER
    • CONTACT
    • Gallery
    • Sew with Juju
    • SHOP
bad-juju.com
  • Home
  • THE DESIGNER
  • CONTACT
  • Gallery
  • Sew with Juju
  • SHOP

N.Y.F.W. 2025

SUSTAINABILITY IS THE WAY


At BAD JUJU, everything starts with what’s left behind. I work with deadstock and repurposed materials — fabric that other designers overlook — and turn it into pieces that feel alive again.

Each design carries the fingerprints of its past life — an old print, a weird texture, a color that shouldn’t match but somehow does. It’s design alchemy: waste transformed into want.


Nothing here is mass-produced or machine-perfect. Everything has a story, a mood, and a little attitude.

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